As I have said publicly before in this space, I Prevail is quickly becoming one of the most dominant acts in the alternative scene. Following the breakout success of their cover of Taylor Swift’s ‘Blank Space’, the band has capitalized on their exposure with a host of radio friendly songs that attract a wide range of fans while also pleasing the core metalcore audience.
After I released my story about I Prevail’s rapid growth, I heard from some people who claimed the band “paid” for their fame because they had an aggressive marketing campaign on Facebook. In tandem with Fearless Records, I Prevail was smart for putting their product (the music) in front of their fans. Why would anyone knock them for using the tools available to them to help people hear their music… especially if that music is actually good?
I Prevail co-vocalist Brian Burkheiser has addressed those claims in a post online, sharing the band’s beginnings in great detail. I wasn’t surprised to hear that the band’s started with persistence, productivity, and focus.
Burkheiser provides an inside look at the band’s beginnings:
“I love when people talk shit about I Prevail and say we “paid” our way to the top.
“So many assholes have no clue how much we have busted our ass to get where we are. After going to college for a semester I decided it wasn’t for me and took a leap of faith by forming my own band. I was lucky enough to come across some great fucking dudes and musicians and we decided we would spend the next year writing, recording, and putting together all the pieces it takes to form a successful band.
“I worked at Dominos as a delivery driver for 2 years before I Prevail officially launched to pay off studio time, music videos, and gear. A lot of people thought I was crazy at the time, but I didn’t care. I spent every single day working on the project and gave up tons of relationships because I wanted it that bad and I knew in order to make my dreams a reality I would have to work on it 24/7 and never stray from the path.
“So to anyone who thinks we haven’t put in the work, you are highly misinformed. I Prevail is my baby, and it just gets really old seeing the same old people calling us out and saying this whole thing happened due to luck. Sure there was some luck along the way, but don’t for a second ever tell me that we haven’t worked our asses off to be in the position we are in.
“When you were going out and partying, I was sitting in my room writing melodies. When you were lounging playing video games, I was working a 10 hour shift and immediately going to our storage unit to practice afterwards. When you were surfing the web watching pointless youtube videos , I was spending 5 hours a day messaging kids on facebook and twitter asking if they would check out our music.
“So instead of talking shit about my band, maybe you should spend some time looking in the mirror and really think about your own endeavors and how much work you’ve put into it.”